This week on The Lebenthal Report we welcome Dr. Aaron Ahuvia, PhD. Dr. Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, discusses the psychology behind brand love and customer loyalty. Michael, Dominick and Dr. Ahuvia consider the difference between value and love, and ask the question, "What can a company do right to create that value proposition?" They also touch on how the psychological aspects behind this can help the company raise stock. You will LOVE this informative episode, available on Voiceamerica.com, YouTube, Apple Podcasts and Spotify!
The Lebenthal Report Episode #94: Creating Superfans with Brittany Hodak
This week on The Lebenthal Report we welcome Keynote Speaker and Author, Brittany Hodak. Brittany Hodak is an award-winning marketing expert and customer experience speaker. She holds a master’s degree in marketing and is the author of Creating Superfans. Over the years, she oversaw multi-million-dollar and award-winning campaigns for Johnson & Johnson, A&E Television and LG.
Michael, Dominick and Brittany discuss how to build a community of loyal customers. They explore why customer retention is so vital to business success, and she shares tried-and-true strategies for keeping your customers engaged and loyal. They look at the importance of building personal connections with your customers and clients, providing excellent customer service, and creating a positive user experience.
You’ll be a superfan of this episode- Now available on Voiceamerica.com, YouTube, Apple Podcasts and Spotify!