This week on The Lebenthal Report we welcome Dr. Aaron Ahuvia, PhD. Dr. Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, discusses the psychology behind brand love and customer loyalty. Michael, Dominick and Dr. Ahuvia consider the difference between value and love, and ask the question, "What can a company do right to create that value proposition?" They also touch on how the psychological aspects behind this can help the company raise stock. You will LOVE this informative episode, available on Voiceamerica.com, YouTube, Apple Podcasts and Spotify!